Faced with multiple and evolving demands, the hotel industry is reinventing itself to offer ever more unique experiences tailored to travelers’ desires. In 2023, several types of hotel will stand out, each bringing its own touch of innovation and uniqueness.
1. Bleisure
The Bleisure concept, a combination of the words business and leisure, is gaining in popularity. Business travelers are increasingly looking to combine work and relaxation, often extending their professional stays to explore the destination.
2. Green Hotels
In response to growing environmental awareness, these hotels are adopting sustainable practices, favoring an approach that respects nature and the environment.
3. Intelligent hotels
The integration of technology in the hotel industry offers an enhanced customer experience, from check-in to check-out, making every stay more seamless and connected.
4. Glamping
Luxury camping offers a unique experience, combining contact with nature and modern comfort for total immersion in the beauty of nature.
5. Unusual Airbnb
From tree houses and hobbit cottages to the possibility of sleeping in a windmill, these accommodations offer a truly unique experience.
6. Brand-name hotels
Renowned brands such as Bulgari, Virgin and Armani have invested in the hotel sector. For example, Bulgari has announced the opening of the Bulgari Hotel Roma in 2023, while Virgin has established its presence with hotels in key cities such as New York.
7. Staycation
Local Escape allows residents to discover or rediscover the hidden treasures of their own city or region, turning every weekend into a mini-vacation.
8. Wellness hotels
Health and well-being have become priorities for many travelers. Wellness hotels offer a range of health-oriented services, from healthy food and spas to fitness and meditation programs. These hotels allow guests to relax, recharge and pamper themselves during their vacations.
9. Theme Hotels
Immerse yourself in a specific universe or era, whether it’s a hotel inspired by the 1920s, an establishment dedicated to the world of cinema or a venue inspired by literature.
